I’m sure I don’t need to tell you how important it is to have a handle on your clients’ needs. After all, how else are you supposed to offer them the level of service that they need to remain satisfied enough to stay subscribed to what you offer? This endeavor is exactly why a customer relationship management (or CRM) system is so crucial.

A key component to effectively attracting your audience is to better understand their preferences. Even the most seemingly insignificant change, like changing the color of the buttons on your website, can have a major impact on how effective your materials are. Fortunately, through a process called A/B testing, observing the impact of these changes is somewhat straightforward.

If you’re like most business users, you rely on email quite a bit to stay apprised of what is going on, as do most of the people you are likely in communication with. As such, you most likely understand that, while most emails require some kind of response or confirmation of receipt, not all of these messages require a heartfelt message. This is where Gmail’s Canned Responses come in handy.

If there is one thing that supports everything a successful business does, it has to be communication. Any company relies on its communications to ensure that its clients are satisfied with their services, and as communications have improved, it has only become easier for a unified communication and collaboration, or UCC, strategy to take form.

Business owners and managers are always looking to save a buck. Since the cost of doing business continues to climb, looking to the cloud for their business-critical applications is one way to spread computing costs out over time. The cloud offers several solutions to help the modern business keep their costs down, and nowhere can these costs be mitigated more than with a business’ communications.

Do you still rely on a traditional telephone system to keep in touch with clients and internal departments? This can be a severe issue for your operational budget. While your employees might be accustomed to having the physical phone on their desks, virtual phones are becoming a major contender to replace them for all different types of businesses.

Over the past few decades, technology has drastically changed the way businesses of all sizes and industries communicate. In fact, there is a direct correlation between the way a business communicates and its overall success. The majority of customers, as well as their employees, demand that the modern business find avenues of sharing information that are as close to instantaneous as possible.